Why We Exist
We Believe in Relentless American Entrepreneurs
Cameo Point Capital is a private family office that focuses on investments in: Consumer Goods, Manufacturing, Search Funds, and Secondary Transactions. We focus on investing in lower middle market companies, and make both control and minority investments. We have transacted with growth equity CPG companies, mature manufacturing businesses, groundbreaking startups/VC funds, as well as distressed opportunities.
Our Focus
Empowering Entrepreneurs Through Strategic Partnerships
We invest in founders and entrepreneurial leaders who are seeking strategic growth capital, or looking to acquire their own businesses. We look at early-stage, growth equity, turnaround/distress, and independent sponsors. When combined with our deep entrepreneurial experience, we create a flywheel of accelerated learning and partnership.
Target Industries
Financial Criteria
*We also invest in game-changing startups
Business Attributes
About Us
From One Founder to Another
Prior to founding Cameo Point Capital, Pete was the Founder and CEO of Rise Wellness, a consumer packaged foods company. Over his 12 year tenure, the company sold nearly 100 million protein bars with a primary focus on e-commerce/DTC, and is also placed in over 2,000 points of distribution at retailers such as: Costco, Whole Foods, Target, Sprouts, and other renown markets.
Since selling his company in 2023 to a billion-dollar nutraceutical organization, Pete has been actively backing entrepreneurs who are seeking to purchase their own enterprises. He is a strong believer in the American small business environment, and is heavily dedicated to ensuring its continued expansion and flourishing. He currently sits on the board of three of his anchor investments.
Pete received his bachelor's degree from Harvard University, and his MBA from the University of Southern California Marshall School of Business. Pete resides in Newport Beach, California with his wife and two young children. In his free time, he loves the ocean, Brazilian jiu-jitsu, CrossFit, tennis, and family adventures across the U.S.
