Why We Exist
Seizing the Generational Shift: Entrepreneurs and the $7 Trillion Opportunity
There are over $7 Trillion worth of businesses that are owned by Baby Boomers, and the vast majority will need to sell their companies in the next 5 to 10 years. This is a generational opportunity for entrepreneurs who are looking to lead enduringly profitable businesses into the future. These businesses are often too small for traditional private equity funds, and too large for individuals. This is the sweet spot where Cameo Point Capital loves to participate.
Our Focus
Empowering Entrepreneurs Through Strategic Partnerships
Cameo Point Capital invests in fantastic entrepreneurs who are looking to acquire their own businesses, or seeking strategic growth equity partners. We partner with both self-funded and traditional Searchers, as well as Independent Sponsors, and help close the gap of equity funding. When combined with our deep entrepreneurial experience, we create a flywheel of accelerated learning and partnership.

Target Industries

Financial Criteria
*We also invest in game-changing startups

Business Attributes
About Us
From Protein Bars to Empowering Acquisition Entrepreneurs
Prior to founding Cameo Point Capital, Pete was the Founder and CEO of Rise Wellness, a consumer packaged foods company. Over his 12 year tenure, the company sold nearly 100 million protein bars with a primary focus on e-commerce/DTC, and is also placed in over 2,000 points of distribution at retailers such as: Costco, Whole Foods, Target, Sprouts, and other renown markets.
Since selling his company in late 2022 to a billion-dollar nutraceutical organization, Pete has been actively backing acquisition entrepreneurs who are seeking to purchase their own enterprises. He is a strong believer in the American small business environment, and is heavily dedicated to ensuring its continued expansion and flourishing. He currently sits on the Board for two of his investments.
Pete received his bachelor's degree from Harvard University, and his MBA from the University of Southern California Marshall School of Business. Pete resides in Newport Beach, California with his wife and two young children. In his free time, he loves the ocean, Brazilian jiu-jitsu, CrossFit, tennis, and family adventures across the U.S.
